In life and in business you see this as an importance, negativity breeds negativity and excellence pays in excellence which in the end makes or brakes business. Business should be what you can contribute to society in which in return you gain success though either money and profit or fulfilment in satisfaction. So in order to be a business that contributes positively and ethically to society the leaders in the business must BE this. One truest sayings I know is, you become the company you keep. If you want to be positive, ethical and show excellence, you MUST surround yourself with positive, ethical people, in which you will bring to your workplace and it eventually runs down the line to create a business that flourishes with positivity, good ethics and excellence. This will always come back to benefit your business.
A section taken from 25 ways to better your business, available for download now!!